The Mystery Of Market Size In Nigeria

The technology ecosystem in Nigeria has failed up to now to ship the number of multi-million dollar exits that we've seen in different emerging markets like India and Brazil. Many options fail to reach scale. This might be resulting from a complete quantity of factors. But in keeping with CB Insights, the number one purpose why start-ups fail is ‘no market Nigeria want for the product’. In different phrases, there was no customer/not enough prospects.

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The Nigerian capital market has helped in encouraging people to save lots of their monies by way of their actions as one of the monetary institutions. The truth is, there are little or no savings and those few people, who may save, they are often invest their savings in areas that are not productive and typically, they usually loss their financial savings in an unproductive instructions.