Africa’s Growing Giant: Nigeria’s New Retail Economy

Despite such elevated internet use, a big belief gap persists. Only 5 % of those that flip to on-line sources for brand info say they belief them. Across totally different regions we discovered important attitudinal differences that affect Nigerian’s purchasing selections. Residents of Lagos are greater than twice as prone to try new issues as their friends in Kano (45 % of Nigerians responded positively to this question vs. Lagos residents are also extra value acutely aware, with 55 percent favoring low costs over a large choice of merchandise, as in comparison with 20 p.c choosing low prices in Abuja and 17 percent in Kano.

That is why we ensure all ads posted on the positioning are reviewed by an OLX staff member to make sure they meet our necessities earlier than they go live on the site. OLX and MoboFree function an e-tail model although many Nigerians don’t know that what they see listed on these platforms usually are not owned by the businesses.

Nigeria has tidal wetlands, tropical rain forest, savannah, frontier areas of tropical desert. There is highland, an elevation of 1500-1800 meters, market Nigeria can be grown subtropical even temperate crops. In a word, it abounds in diverse land assets. Nigeria agricultural development has a long history and good basis. Agriculture employment inhabitants accounts for 70% of the whole workforce.